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It is important to know everything about your potential customers. Their geographical location, gender, profession, age, income. Their preferences, desires, fears and pain points.

Conduct a SWOT analysis of competitors' products, learn from others' mistakes and read customer reviews. This will give you an idea of what people love or hate about a particular mobile app. It is better to spend a couple of evenings on analysis than several months on development, collecting feedback and realizing your own shortsightedness!

Before you start developing your mobile application, conduct a comprehensive market research. try to get an idea of the target audience and competition.

Mobile app development costs money. To increase the chances of project success, it is necessary from the very beginning and correctly allocate funds for each stage of development.




Keep track of how much money you spend from start to finish. Be aware that when developing a new software product, unexpected costs and schedule delays can occur.

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Careful planning and monitoring is your key to success.

Native apps are developed specifically for a specific mobile operating system; for example, Java is used to develop applications for Android. They make the most of OS features and device-specific software and hardware (cameras, one-touch pay, GPS).

Hybrid apps are a combination of native and web apps that can be deployed on different OS and run on different browsers like Safari, IE or Chrome. Here the emphasis is on universality of use at the expense of specificity.

Obviously, the easiest way is to develop one application and deploy it everywhere without creating multiple versions. Cross-compatible technologies such as Javascript, HTML5 and jQuery will help the developer to cope with this task with a solid top five.

Native or hybrid apps?

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